Technology is constantly offering opportunities to you and your practice. Each publicly-accepted innovation can serve as insight into the needs of your client-base. And all industries, including the legal world, need to pay attention. Modernizing your practice can be daunting and overwhelming, so this article will address key ways in which you can update your digital presence.
Claim Your Profiles. All of Them.
If you are maintaining your caseload, making sure you’re listed in the yellow pages, and you keep your phone on you at all times, you are only doing half of the work. Claiming your online profiles (even on the websites you do not want to participate in) is essential to creating a consistent brand. In the process, you will find all the reviews posted about you and be able to respond to them. Then, setting up notifications for when you or your practice are mentioned online can help you maintain control of your online presence.
Be Where Your Clients Are.
There are many places your clients may be looking for you and your services; Facebook, Twitter, Linkedin, and various legal forums. Millions of users frequent these sites daily.
By setting up compliant and active practices within these online arenas, you can take control of their first impressions of you and set yourself up to be part of the digital conversation.
Put A Face To A Name.
Adding a professional headshot to your digital portfolio can put a much-needed face to a practice. The importance of this cannot be understated for your clients. The headshot is the business card in digital form and acts as a bridge between what you say about yourself and who you are. Attorneys spend a lot of their academic and professional time sharpening their legal expertise, but clients want well-rounded representation and headshots are a great place to start.
Diversify Your Media.
Taking the last recommendation even further; lots of legal professionals are taking the time to add videos, conduct webinars, and even showcase interviews to help their digital audience get to know them. On top of the educational value you bring to your online followers, you are giving them a chance to see your motivation. Understanding why you came to practice law can be valuable to clients considering your services. What’s more, you can even deliver topical content on your practice areas, addressing frequently asked questions and even maximize your SEO potential; putting you right in front of your target audience.