Join the World's Top Legal Talent Network

The Senior Counsel – Marketing & Retail Operations will lead the daily work of the Marketing & Retail Operations Legal team with a focus on matters related to in-store and online marketing collateral, social media engagement activities, contests and sweepstakes, influencer campaigns, charitable co-promotions, pricing, and promotions, as well as other retail issues such as point of sale compliance, return policies, gift cards, website accessibility, etc. The Senior Counsel will work closely with other members of the Legal team and cross-functional partners, including members of the Marketing, Digital, Finance and International business teams.

Responsibilities:

• Develop and maintain close relationships with key stakeholders across multiple brands and functions
• Serve as the expert on marketing and other consumer protection laws, regulations, and industry standards
• Provide practical, business-minded advice on marketing and other consumer protection legal requirements and partner with stakeholders to identify creative solutions to mitigate risk
• Manage enterprise-wide projects to ensure compliance with marketing and consumer protection legal requirements, including creating processes and reference documents
• Develop training materials and conduct training to educate and train relevant teams on marketing and other consumer protection legal requirements
• Manage outside counsel
• Assist with and manage litigation related to marketing and other consumer protection legal requirements

Marketing:

• Advise cross-functional partners on marketing and/or customer-engagement initiatives and campaigns involving pricing, promotions, contests, sweepstakes, charitable co-promotions, direct marketing, digital/social/mobile media, and loyalty programs
• Advise on and oversee the charitable co-promotion registration process
• Draft and maintain terms & conditions for customer touch points and services (e.g., contests and sweepstakes, websites, loyalty programs, gift cards, coupons, and promotional offers)

Retail Operations:

• Advise cross-functional partners on consumer protection legal requirements, which may include point-of-sale compliance; payment card, gift card, and promo card compliance; website accessibility; and translation requirements.
• Provide guidance for traditional and in-house payment cards, as well as stored value cards/codes (e.g., gift/e-gift cards and reward/promotional cards)
• Advice on digital accessibility requirements under the Americans with Disabilities Act (ADA) and Canada’s The Accessibility for Ontarians with Disabilities Act (AODA)
• Administer retail-operational compliance programs, such as “Francization” for compliance with Quebec’s Charter of the French language