Marketing and Advertising Attorney

Overview

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.

PepsiCo’s Law and Compliance & Ethics function helps to drive business objectives and achieve sustainable business results, while also protecting PepsiCo – legally, ethically and reputationally.

You will advise the FLNA (Frito-Lay Marketing North America) marketing and business team as it executes packaging, marketing, advertising and promotions initiatives for its product portfolio in the US. You will perform legal evaluations of formulations and ingredients compliance, product claims and labels, new product innovations, marketing and advertising, consumer engagement (promotions and talent and sponsorship agreements).

This is a hybrid role based in Plano, TX and will require coming on site 3 days a week.

Responsibilities

• Provide functional expertise in food labeling, advertising, marketing, and promotion laws.
• Provide early and continuous legal analysis and advice to minimize legal and reputational risks.
• Provide legal support for the FLNA product development process from ideation through launch.
• Represent FLNA in contract negotiations with agency, licensing, sponsorship, promotional and a wide variety of main stream and emerging media partners and draft related contracts and documents.
• Develop and provide training to marketing on legal topics of substantive relevance to the team.

Qualifications

Preferred Qualifications:

• JD required from accredited program
• 3+ years experience in counseling on US food labeling laws and food advertising / marketing with an in-depth knowledge of U.S. food and marketing regulatory laws.

Preferred Qualifications:

• Experience with advertising and promotions using emerging media and a variety of social of platforms a plus.
• Outstanding written and verbal communication skills are essential.
• Inherent leadership skills and ability to inspire confidence in client base are prerequisites for effective counseling in this position.
• Team player with a collaborative approach and mindset who has the foresight to anticipate issues and include others on a timely basis so business objectives remain on-track.
• Ability to project and explain the consequences of actions contemplated by the business and others.
• Ability to grasp technical concepts around nutrition to substantiate business and product positions in the nutrition and wellness areas.
• Superior organizational and prioritization skills.
• Creative, innovative team player with positive attitude who displays sound judgment and strong interpersonal skills and can work well across team and various functions.

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement