Impossible Foods is a California-based company that produces plant-based meat alternatives. The company was founded in 2011 by Patrick O. Brown, a biochemistry professor at Stanford University, who wanted to create a more sustainable food system by reducing the need for animal agriculture. The company's flagship product is the Impossible Burger, a plant-based patty that mimics the taste and texture of real beef. The Impossible Burger uses a protein called heme, which is found in soy plants and is responsible for the burger's meat-like flavor. The company also produces plant-based ground meat, sausage, and dairy-free cheese.
Impossible Foods' products are designed to appeal to both vegetarians and meat-eaters, as they aim to provide a meat-like taste and texture without the negative environmental and health impacts associated with traditional animal-based meat production. Impossible Foods has received significant investment and has been valued at over $2 billion in 2021.
